About Mamma.

Mamma is made up of SIX fabulous local Melbourne websites. Mamma Knows West, East, North, South, and Melbourne CITY plus Mamma Knows Parties! Together, the sites have hundreds of articles covering local markets, events, places to go, parks, playgrounds, cafes, classes, stuff to do, shops and fun - making us the LARGEST localised ‘go to’ family resource in Melbourne. We are dedicated to uncovering the best in local family fun - all nearby, all tested and all in one handy place for families.

Each site is run by local dedicated Mamma’s (and some helpful scouts) who source, photograph and write all their own content, and are always on the lookout for the best adventures for families in their specific area. So, depending on where you live in Melbourne you can choose which areas to follow - and all the information is relevant to you and your family!

LATEST NEWS: Mamma Knows Parties is our most recent venture. This is a Melbourne wide party guide to inspire your children’s next special celebration. Everything from venues, entertainers and even suppliers for your next party!
(Contact us if you have a party biz!)

Advertising

Our localised websites are ideal for advertisers who need to target particular relevant communities. Choose one area of Melbourne - or all of them. Choose a one off advertising option or save with our basic or premium packages.

Single advertising options:

✨Newsletter Highlight – appear in top section of the newsletter with image and link (From $150 plus gst)

✨Socials post (direct share from client to Facebook and Instagram) (From $450 plus GST)

✨Banner on website (and newsletter) (From $500pm plus GST)

✨Article housed on Mamma (Mamma Says) plus social shares (From $700 plus GST)

✨Mamma check in (site visit, images taken to post on Mamma socials) (From $750 plus GST)

✨Competition/Giveaway (Insta Only) (From $300 plus GST)

✨EDM – exclusive email to subscribers (Contact for cost)

Basic Base Package - Social posts and a banner.

Ideal for those on a budget but still want to get their business noticed! Costs start from $850 plus GST

Premium Package - Socials posts, banner, article and newsletter highlight.

For those that want to cover all bases to reach more of our community! Costs start from $1800 plus GST

Contact us for all costs 😊

Want a tailored package? Contact us for a chat. Just fill out the form below to get started!

Our statistics as of June 2024

Mamma Knows has a HUGE social following, with posts often getting huge reach, with plenty of organic and genuine engagement.
Our website hits are consistent and constantly growing.

Websites (last 12 months)

West 905k visits - 1.77 million page views

East 963k visits - 1.73 million page views

North 325k visits - 683k page views

South 575k visits - 1.13 million page views

City 219k visits - 451k page views

Social Media Audience

West Facebook 65 936k -
Instagram 41k

East Facebook 39.2k -
Instagram 26.8k

North Facebook 23.3k - Instagram 13.8k

South Facebook 28.5k
Instagram 20k

Melbourne Facebook 13.6k
Instagram 12.6k

Parties Facebook -6.5k
Instagram - 9.2k

Total:
Facebook 176.1k -
Instagram 122.1k

Email Subscribers - Mamma’s Weekend Ideas

• West 8.9K

• East 7.8k

• North 3.9k

• South 4.8k

Total Subscribers: 25.4K
(as of December 2024)