About Mamma

Mamma is made up of FIVE fabulous local Melbourne websites. Mamma Knows West, East, North, South, and Melbourne CITY! Together, the sites have hundreds of articles covering local markets, events, places to go, parks, playgrounds, cafes, classes, stuff to do, shops and fun - making us the LARGEST localised ‘go to’ family resource in Melbourne. We are dedicated to uncovering the best in local family fun - all nearby, all tested and all in one handy place for families - check out more on our story here.

Each site is run by local dedicated Mamma’s who source, photograph and write all their own content, and are always on the lookout for the best adventures for families in their specific area. So, depending on where you live in Melbourne you can choose which areas to follow - and all the information is relevant to you and your family!

Feature Advertising on Mamma Knows Platforms

Mamma Knows is Melbourne’s trusted family media platform, connecting local businesses, events and communities with engaged families across Melbourne suburbs, City and around Victoria

With 5 dedicated localised websites covering the West, East, North, South and inner city of Melbourne,  we help you reach the right audience in the right location - through local, relevant content, strong community trust, and a large social media following.

Partnership and Promotion Opportunities

We offer a range of advertising and feature options, including:

• Weekly newsletter highlights in our 'whats on this weekend' guide

• School Holiday Planner inclusions

• Social media campaigns across our channels

• Website banner advertising

• Feature social media posts and website articles

• In-person content creation and venue visits

• Competitions and giveaways

• Dedicated Solus EDM campaigns

• Tailored Partnerships

All advertising is tailored to suit your goals, audience and targeted region.

Self-Serve Advertising Options

For businesses wanting a simple way to reach local families quickly, check out the following self-serve placements:

Newsletter Highlight
A featured spot in our weekly newsletter, including your image and link delivered directly to subscribers.
Starting from $200 + GST per week

Social Media Post
A direct promotional post shared across our Facebook and Instagram channels (including stories).
Starting from $550 + GST

School Holiday Planner 
Have your image and link included in our school holiday planner/s events section that comes out 2 weeks prior to holidays 
Starting from $200 + GST

Community Event Listings (Free)

We love supporting local community events and small businesses.

Family-friendly events for local small businesses and groups may be listed free of charge on our weekend event pages (limited number per week)

Simply send through your event details via the form below.

(Please note: newsletters are available for West, East, North and South.)

Request Our Media Kit

Looking for pricing, availability or a tailored campaign recommendation?
Fill out the enquiry form below and we’ll be in touch with the best options for your business or event.

We reserve the right to decline advertising that does not align with our brand values.

Our Audience and Reach
(February 2026)

Mamma Knows connects Melbourne families with the best local events, activities and experiences across the city.

Across our five website platforms, we deliver:

• Over 2.8 million annual website visits

• Over 5.3 million page views

• Over 347,000 combined social followers

• Over 25,400 email subscribers

Social Media Audience Breakdown

Facebook

West: 76k
East: 47k
North: 22k
South: 36k
Melbourne: 16k

Total Facebook Audience: 197k

Instagram

West: 49k
East: 34.4k
North: 20.1k
South: 27.7k
Melbourne: 19.5k

Total Instagram Audience: 150.7k

Email Subscribers

Email Subscribers - Mamma’s Weekend Ideas

Our weekly newsletters reach 25.4k subscribers across Melbourne’s regions:

West: 9.0k
East: 7.5k
North: 4.1k
South: 4.8k