About Mamma.

Mamma is made up of SIX fabulous local Melbourne websites. Mamma Knows West, East, North, South, and Melbourne CITY plus Mamma Knows Parties! Together, the sites have hundreds of articles covering local markets, events, places to go, parks, playgrounds, cafes, classes, stuff to do, shops and fun - making us the LARGEST localised ‘go to’ family resource in Melbourne. We are dedicated to uncovering the best in local family fun - all nearby, all tested and all in one handy place for families.

Each site is run by local dedicated Mamma’s (and some helpful scouts) who source, photograph and write all their own content, and are always on the lookout for the best adventures for families in their specific area. So, depending on where you live in Melbourne you can choose which areas to follow - and all the information is relevant to you and your family!

LATEST NEWS: Mamma Knows Parties is our most recent venture. This is a Melbourne wide party guide to inspire your children’s next special celebration. Everything from venues, entertainers and even suppliers for your next party!
(Contact us if you have a party biz!)

Advertising

Our localised websites are ideal for businesses and community groups who need to target particular relevant communities. Choose one area of Melbourne - or all of them. Choose a one off advertising option or save with our basic or premium packages.

Single advertising options:

✨Newsletter Highlight – Have your image and link included in our weekly newsletter, send directly to our subscribers (From $150 plus gst per week)

✨Socials post - direct share of event or offering from client to our Facebook and Instagram posts and stories (From $450 plus GST)

✨Banner on website and in our weekly newsletter(From $500pm plus GST)

✨Mamma style article housed on website about your offerings plus social shares (From $800 plus GST)

✨Mamma check in - and in person site visit, with images OR video to be taken to posted on Mamma socials (From $800 plus GST)

✨Competition/Giveaway (Insta Only) (From $400 plus GST)

✨EDM – exclusive email to subscribers (Contact for cost)

✨ Listing of local, family friendly event on our Saturday and Sunday pages - FREE! Shoot us the dates and a link in the form below and it may feature in our weekly newsletter!

Basic Base Package - Social posts to instagram and Facebook PLUS stories, a banner advert on website and newsletter for 30 days PLUS 4 x newsletter highlights. Costs start FROM $1450 plus GST

Premium Package - An in person visit from Mamma to create content for social media PLUS, a banner advert on website and newsletter for 30 days PLUS 4 x newsletter highlights. Costs start FROM $2250 plus GST

Looking for more? Contact us for all costs 😊

Want a tailored package? Contact us for a chat. Just fill out the form below to get started!

Our statistics as of February 2025

Mamma Knows has a HUGE social following, with posts often getting huge reach, with plenty of organic and genuine engagement.
Our website hits are consistent and constantly growing.

Website performance in 2024

West 880k visits
1.77 million page views

East 1 MILLION visits
1.8 million page views

North 333k visits
694k page views

South 599k visits
1.2 million page views

City 314 visits -
670k page views

Total :
Over 3 MILLION visits
Over 6 MILLION page views

Social Media Audience

West Facebook 68k -
Instagram 43.2k

East Facebook 41k -
Instagram 30k

North Facebook 24k
Instagram 15.9k

South Facebook 30k
Instagram 23.5k

Melbourne Facebook 12k
Instagram 15.7k

Parties Facebook -6.5k
Instagram - 10.2k

Total:
Facebook 181.5k -
Instagram 138.5k

Email Subscribers - Mamma’s Weekend Ideas

• West 9K

• East 7.8k

• North 3.9k

• South 4.8k

Total Subscribers: 25.5K
(as of January 2025)